Senior Management

A team with retail, financial and technology expertise to take the business global

Gary Rohloff

Managing Director

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Gary Rohloff

Managing Director

Gary a Co-Founder of Laybuy, and is ordinarily based in the UK to assist in developing Laybuy’s UK team and growing the UK business. Gary held a number of CEO and CFO roles in the retail industry, including Number One Shoes, Warehouse Stationery and Ezibuy. Prior to his retail experience he worked in treasury roles and in banking.

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Robyn Rohloff

Brand Director

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Robyn Rohloff

Brand Director

Robyn founded the Laybuy business in 2016 with her husband, Gary Rohloff, and serves as Laybuy’s Global Brand Director. Robyn is responsible for all the brand, creative and PR aspects of the business. Robyn has led the development of Laybuy’s brand and creative initiatives from commencement of the business. She is ordinarily based in the United Kingdom to assist in developing the Laybuy team and growing the UK business.

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James Abbott

Chief Operating Officer

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James Abbott

Chief Operating Officer

James is responsible for the risk and product functions of the Group. James has served as Chief Operating Officer since February 2018. James has over 15 years’ experience in finance and commercial banking. Prior to joining Laybuy, James spent five years working at Westpac as a Business Development and Key Account Manager for the Business Banking Unit.

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Katrina Kirkcaldie

Chief Financial Officer

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Katrina Kirkcaldie

Chief Financial Officer

Katrina is responsible for overseeing the Group’s global finance function. Katrina has served as the Group’s Chief Financial Officer since October 2019. Katrina has over 15 years of accounting and finance experience. Prior to commencing the role of CFO, Katrina had a number of roles within finance, software and retail organisations at firms including WhereScape, The Warehouse, EY and KPMG.

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Justin Soong

Chief Technology Officer

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Justin Soong

Chief Technology Officer

Justin is responsible for software development and architecture at Laybuy. Prior to Laybuy, Justin held senior IT roles at Dovetail, a designer and builder of software, and HarmoneyLtd, a leading lending platform in Australia and New Zealand.

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Luke Flomo

Chief Revenue Officer

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Luke Flomo

Chief Revenue Officer

Luke is responsible for driving Laybuy’s revenue growth in the United Kingdom and Europe, including managing sales, relationship management, partnerships and customer support. Luke has over 14 years’ of experience in commercial sales functions in the financial services industry, including the payments industry. He previously held management roles at Klarnaand Trustly.

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Mel Quirk

Chief People Officer

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Mel Quirk

Chief People Officer

Mel is responsible for the development and execution of Laybuy’s people strategy. Mel has over 13 years of human resources experience. Prior to commencing her role at Laybuy, Mel held roles at Overland Footwear Group, ConvergaPty Ltd and Mighty River Power.

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Virginia Ballantyne

Senior Risk & Compliance Manager

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Virginia Ballantyne

Senior Risk & Compliance Manager

Virginia joined Laybuy in May 2020 and is responsible for the Group’s risk and compliance function. Prior to joining Laybuy, Virginia was a Compliance Manager for Westpac Banking Corporation in New Zealand.

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Tim Rennie

General Counsel

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Tim Rennie

General Counsel

Tim is responsible for overseeing the Group’s global legal function. Tim has over 15 years of legal experience. Prior to his appointment as General Counsel, Tim held a number of roles, including at Xero in New Zealand and senior roles at epayWorldwide and PayPointin the United Kingdom.

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