Senior Management

A team with retail, financial and technology expertise to take the business global

Gary Rohloff

Gary Rohloff

Managing Director

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Gary Rohloff

Gary Rohloff

Managing Director

Gary a Co-Founder of Laybuy, and is ordinarily based in the UK to assist in developing Laybuy’s UK team and growing the UK business. Gary held a number of CEO and CFO roles in the retail industry, including Number One Shoes, Warehouse Stationery and Ezibuy. Prior to his retail experience he worked in treasury roles and in banking.

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Robyn Rohloff

Robyn Rohloff

Brand Director

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Robyn Rohloff

Robyn Rohloff

Brand Director

Robyn founded the Laybuy business in 2016 with her husband, Gary Rohloff, and serves as Laybuy’s Global Brand Director. Robyn is responsible for all the brand, creative and PR aspects of the business. Robyn has led the development of Laybuy’s brand and creative initiatives from commencement of the business. She is ordinarily based in the United Kingdom to assist in developing the Laybuy team and growing the UK business.

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Phillip Finnegan

Chief Operating Officer

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Phillip Finnegan

Chief Operating Officer

Phillip is responsible for Laybuy’s day-to-day operations in New Zealand, Australia and the UK. A payments specialist, Phillip has worked with some of the world’s largest financial technology providers, including holding senior roles at Temonos, ACI, FIS, Clear2Pay and First Data Corporation.

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Jamie Byles

Chief Risk Officer

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Jamie Byles

Chief Risk Officer

Jamie is responsible for Laybuy’s risk, fraud prevention and compliance function. Jamie has worked with some of the world’s largest financial institutions, including Barclays, Visa and NatWest. Jamie joined Laybuy from HSBC, where he was Group Head of Fraud across Wealth and Personal Banking, covering 64 countries around the world.

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Mathew Hayward

Chief Marketing Officer

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Mathew Hayward

Chief Marketing Officer

Mathew is responsible for overseeing Laybuy’s global marketing function. Matthew brings 26 years global experience to the team and was previously CMO at R.M Williams – one of Australia’s most iconic brands. Prior roles include Head of Marketing at Deckers Brands and Vice-President Marketing and Global Creative Director at DC Shoes (Quicksilver) in the United States.

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Mark Conelly

Chief Financial Officer

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Mark Conelly

Chief Financial Officer

Mark is a highly experienced Chief Financial Officer, having previously held the CFO role at both NZX-listed The Warehouse Group and Trade Me, which was NZX-listed until it was taken private in 2019.

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Todd Mansill

Chief Technology Officer

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Todd Mansill

Chief Technology Officer

Todd is responsible for Laybuy’s software architecture and development. Todd has significant experience in banking, credit cards and IT technology and has held senior CTO roles in both the UK and New Zealand, including CTO Enterprise Engineering at Westpac and Head of Online Platform Development at Visa Europe.

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Alex Rohloff

Chief Product Officer

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Alex Rohloff

Chief Product Officer

Alex co-founded Laybuy with his parents in 2016 and is now responsible for leading the product design team. Alex has played a crucial role in Laybuy’s growth, including the development of Laybuy’s Virtual Card as well as leading Laybuy’s commercial efforts in the UK, where he on-boarded Laybuy’s first enterprise company.

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Genevieve Buys

Genevieve Buys

Chief People Officer

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Genevieve Buys

Genevieve Buys

Chief People Officer

Genevieve has had a stellar career in both her homeland of South Africa before moving to New Zealand where she spent almost 5 years as Human Resources Manager at NZME and most recently as Talent Acquisition Lead at Tower Insurance.  

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Tim Russell

Head of Strategy

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Tim Russell

Head of Strategy

Tim is responsible for identifying partnership, growth and investment opportunities across Laybuy’s core markets in Europe and Asia. Tim joined Laybuy after starting his career at Macquarie Bank and Goldman Sachs advising investors and corporates on equity opportunities in the Australian and Asia markets with a keen focus on Fintech and Internet business models. 

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