Company History
Our History
Gary Rohloff, together with his wife Robyn and two sons James and Alex, set up the Laybuy platform after Gary identified a market opportunity, having observed that the traditional ‘layby’ payment method was not customer friendly and was a cumbersome product for merchants to administer.
Some of Laybuy’s key milestones have been:
May 2017
The Rohloffs launch the Laybuy business in New Zealand
Jan 2018
Completes the milestone of 100,000 customer accounts
May 2018
Launches in Australia, through existing New Zealand Merchants and new Australian Merchants
Feb 2019
Officially launches in the United Kingdom with shoe retailer, Foot Asylum
Jul 2019
Achieves the milestone of NZ$1 million GMV across New Zealand, Australia and the United Kingdom in one day
Oct 2019
Launches Laybuy App
Feb 2020
Reaches over 100,000 Active Customers in the United Kingdom
Feb 2020
Launches with JD Sports and announces the Mastercard partnership
Mar 2020
Reaches over 1 million customer accounts globally
Mar 2020
Launches with online clothing retailer, Boohoo and The Hut Group in the United Kingdom
Apr 2020
Launches with Briscoes online, one of New Zealand’s largest homeware retailers
Apr 2020
Launches with UK Premier League Football Club, Arsenal
June 2020
Mastercard approves issuing license for New Zealand
June 2020
Launches with Cotton On, a global fashion and stationery retailer
Sept 2020
IPO and list on the ASX
