Company History

Our History

Gary Rohloff, together with his wife Robyn and two sons James and Alex, set up the Laybuy platform after Gary identified a market opportunity, having observed that the traditional ‘layby’ payment method was not customer friendly and was a cumbersome product for merchants to administer.

Some of Laybuy’s key milestones have been:

May 2017

The Rohloffs launch the Laybuy business in New Zealand

Jan 2018

Completes the milestone of 100,000 customer accounts

May 2018

Launches in Australia, through existing New Zealand Merchants and new Australian Merchants

Feb 2019

Officially launches in the United Kingdom with shoe retailer, Foot Asylum

Jul 2019

Achieves the milestone of NZ$1 million GMV across New Zealand, Australia and the United Kingdom in one day

Oct 2019

Launches Laybuy App

Feb 2020

Reaches over 100,000 Active Customers in the United Kingdom

Feb 2020

Launches with JD Sports and announces the Mastercard partnership

Mar 2020

Reaches over 1 million customer accounts globally

Mar 2020

Launches with online clothing retailer, Boohoo and The Hut Group in the United Kingdom

Apr 2020

Launches with Briscoes online, one of New Zealand’s largest homeware retailers

Apr 2020

Launches with UK Premier League Football Club, Arsenal

June 2020

Mastercard approves issuing license for New Zealand

June 2020

Launches with Cotton On, a global fashion and stationery retailer

Sept 2020

IPO and list on the ASX